Theme park spending up despite lower attendance this summer – San Bernardino Sun

Visitor spending climbed to record heights this summer at theme parks in the United States despite lower attendance compared to pre-pandemic levels as America’s playlands continue to recover from the reverberating impacts of COVID-19 closures.

Recently released quarterly reports from Disney, Universal, SeaWorld, Six Flags and Cedar Fair paint a financial picture of increased visitor spending despite lagging attendance levels.

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Disney theme parks have seen increased guest spending as a result of higher hotel rates and the introduction of the Genie+ line-cutting service.

Average daily attendance at Disney theme parks in the United States has been slightly below 2019 levels during the first three quarters of 2022.

Among the reasons for lower attendance at Disney’s U.S. theme parks: The slow return of international visitors after COVID-19 park closures and advance reservation systems that manage capacity.

Six Flags has seen visitor spending increase more than 50 percent compared to pre-pandemic levels.

Attendance at Six Flags parks was lower in the second quarter of 2022 due to a number of factors, including the later timing of Spring Break, which shifted attendance counts from one quarter to the other.

The decrease in attendance at Six Flags parks was partially offset by higher ticket prices and increased visitor spending.

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Higher visitor spending at SeaWorld and Busch Gardens theme parks drove record revenue and earnings for the company in the second quarter of 2022.

Visitor spending at SeaWorld and Busch Gardens parks increased 8% during the quarter to record levels.

Attendance at SeaWorld and Busch Gardens parks was down 3% compared to 2019 levels due in part to lower international visitation.

Cedar Fair — the parent company of Knott’s Berry Farm in Buena Park and California’s Great America in the Bay Area — saw record visitor spending in the second quarter of 2022.

Attendance at Cedar Fair parks was down 8% compared to the same period in 2019 prior to the pandemic.

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