Amazon Fresh sets opening date for La Verne store – San Bernardino Sun

Amazon Fresh will open the doors to its geeked-out grocery store Thursday, April 28, tucked next to a Kohl’s department store in La Verne.

The small-format supermarket at 2229 Foothill Blvd. will offer “Just Walk Out” technology, which enables customers to check themselves out using their palm print or a smartphone. Amazon customers also will recognize Alexa, the company’s artificial intelligence assistant, in devices positioned around the store. The AI can help shoppers find products or even wine pairings for certain entrees.

Amazon, which acquired Whole Foods in 2017, has been opening grocery stores across Southern California, with its first Fresh location debuting in late 2020 in Woodland Hills. Fresh and Whole Foods locations have enabled the e-commerce titan to deliver same-day grocery orders to its Prime subscribers.

The company’s Just Walk Out technology means shoppers can skip the traditional checkout lane and opt for a “virtual” cart instead. Amazon account holders walk in, scan a credit card (or their palm print) linked to their account, select their goods, and then scan again as they walk out. (Alcohol sales go through a separate process.)

The technology works with the help of hundreds of cameras, weight gauges and scanners that monitor what a customer removes from shelves and puts into their carts.

Customers, including those who are non-Amazon members, also can choose to use a traditional checkout lane.

Amazon Fresh on Thursday opened another Just Walk Out store in Mission Viejo. The company is in the process of opening four other grocery stores in Southern California, including one in Murrieta on May 5. Opening dates have not been revealed for stores in Huntington Beach, Westlake Village and Moorpark.

Amazon Fresh offers much of what traditional grocery stores stock, including produce, meats, pantry goods, household supplies and prepared food such as pizza and sushi. Customers can expect a mix of national brands and Amazon’s store brand.

The company has 11 Fresh locations in the region. In addition to the La Verne store, it has locations in Cerritos, Fullerton, Irvine, Ladera Heights, La Habra, Long Beach, Mission Viejo, Northridge, North Hollywood, Whittier and Woodland Hills.

Amazon Fresh accepts cash, SNAP/EBT, credit or debit card, or customers can use an in-store QR code in the Amazon app.

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